Command Center

Real-time platform analytics • 115 KPIs • Last updated: just now

Monthly Rev (MRR)

₹41,88,600

13.469999999999999%vs last month

Total Users

1,39,707

12.01%vs last month

Feature Matrix

4.408

1.5400000000000003%avg modules used

Total Platform AUM

₹1,30,73,20,00,000

16.04%vs last year

Total AI Sessions

4,07,520

22.14%monthly

App Store Rating

4.673

0.5600000000000002%avg stars

API Latency (p95)

99.586

8.209999999999999%milliseconds

Failed Logins

139.029

12.37%daily

revenue Trend

Performance over selected time window

Dynamic Series

User Growth (30D)

New vs active vs churned users

New Active Churned

Asset Class Distribution

Mutual Funds38.4%

Direct Equity24.6%

Fixed Deposits16.9%

Real Estate11.3%

Gold/Crypto5.1%

Sector Allocation

Financials29.9%

Technology24.6%

Consumer16.9%

Energy16.9%

Others10.1%

AI Chat by Segment

Tax Planning32.4%

Portfolio Review24.6%

Goal Simulation24.7%

Market Queries16.9%

Total Users

1,39,707

12.01%vs last month

New Users (30D)

5,245.2

12.34%vs last month

Active Users (DAU)

1,03,916.4

6.290000000000001%platform health

Active Users (WAU)

1,13,971.2

1.9400000000000004%vs last week

Active Users (MAU)

1,17,196.8

3.29%vs last month

DAU/MAU Ratio

60.4372%

0.94%stickiness

Signup Conversion

26.377280000000003%

0.3899999999999999%visitor to user

Onboarding Completion

72.38016%

0.06000000000000005%completed all steps

Drop-off Waterfall

15.959680000000002%

4.43%avg drop-off rate

Account Linking

77.99352%

9.09%linked bank/MF

Time to First Value

4.687

0.24%mins to link

Activation Rate

49.394639999999995%

0.41000000000000014%1st transaction

Organic vs Paid

58.083999999999996%

1.5599999999999996%% organic acquisition

Geography Reach

467.82

15.99%cities accessed

Avg Age

24.35

3.84%younger demographic

Monthly Rev (MRR)

₹41,88,600

13.469999999999999%vs last month

Annual Rev (ARR)

₹5,41,29,600

22.46%vs last year

Avg Rev Per User

₹1,005

9.97%ARPU

Avg Rev Paying User

₹1,668

5.859999999999999%ARPPU

Lifetime Value (LTV)

₹26,836

7.04%predicted LTV

Customer Acq Cost

₹1,012

9.11%CAC

LTV:CAC Ratio

25.824

6.74%efficiency

Paid Plan Dist.

20.268600000000003%

3.59%% users paying

Free to Pro Conv.

3.51792%

3.5600000000000005%conversion rate

Pro to Ultra Conv.

1.89432%

1.5100000000000005%upgrade rate

Checkout Conv.

77.48352000000001%

2.12%funnel checkout

Quick Look Conv.

10.005%

1.5900000000000003%₹49 micro-SKU

Net Reten. (NRR)

112.46416%

2.12%net revenue ret.

Logo Churn Rate

1.99164%

1.59%monthly user churn

Revenue Churn

1.7094%

3.39%monthly MRR lost

Expansion MRR

₹2,50,944

13.54%upgrades last 30D

Quick Look Rev

₹75,446

5.6899999999999995%total generated

Avg Session Length

5.834

1.36%minutes

Sessions per User

4.35

1.3899999999999997%weekly

Pages per Session

9.657

4.04%views

Active Actions

11.685

0.4700000000000002%per session

Bounce Rate

24.4608%

1.54%immediate exit

Top Feature

4.67%AI Chat (42%)

Power User Ratio

17.42528%

5.46%>10 sessions/wk

D1 Retention

61.31904%

0.5399999999999996%day 1 return

D7 Retention

36.27728%

2.31%day 7 return

D30 Retention

30.9396%

2.9399999999999995%day 30 return

D90 Retention

20.01272%

2.89%day 90 return

Avg Login Streak

3.751

3.56%consecutive days

Reactivation Rate

7.9934400000000005%

0.010000000000000009%churned users back

Time B/W Sessions

2.842

3.2199999999999998%days

Push Notification CTR

15.313920000000003%

6.41%click-through

In-App Message CTR

24.2256%

1.8199999999999998%click-through

Push Opt-in Rate

64.59696000000001%

0.19000000000000017%granted permission

Email Open Rate

33.2794%

0.9899999999999998%digest opens

Feature Matrix

4.408

1.5400000000000003%avg modules used

Weekly Active (WAWI)

72.89699999999999%

1.4100000000000001%interacted

Total Platform AUM

₹1,30,73,20,00,000

16.04%vs last year

AUM Growth (M/M)

4.642200000000001%

1.5899999999999992%% monthly growth

Avg User Net Worth

₹16,72,720

5.9399999999999995%per capita

Avg Health Score

87.29

5.99%0-100 scale

Avg Holdings Count

13.922

0.05999999999999944%assets per user

Equity Allocation

69.54272%

5.97%platform avg

Debt Allocation

27.9888%

2.7600000000000007%platform avg

Avg XIRR Return

15.14288%

3.7600000000000002%annualized

At-Risk Portfolios

7.2386%

4.91%too concentrated

Active Fin. Goals

4,59,680

17.439999999999998%tracked objects

Goals On Track

86.52224000000001%

5.09%health %

Avg Savings Rate

20.3252%

3.0599999999999996%income saved

Active Loans

81,608.24

3.0900000000000003%liabilities tracked

EMI/Income Ratio

31.772000000000002%

0.05999999999999961%DTI avg

Insurance Gap

52.817040000000006%

6.91%underinsured %

SIP Success Rate

93.52176%

0.6200000000000003%auto-debit success

Manual Asset Vol

₹4,56,09,40,000

11.01%gold/real-estate

Bank Link Success

76.85340000000001%

1.19%AA aggregator

Categorization ML

102.00783999999999%

2.8200000000000003%accuracy

Anomalies Detected

3,738.3

18.009999999999998%flagged txns

Total AI Sessions

4,07,520

22.14%monthly

Messages/Session

5.549

1.4899999999999995%depth of chat

Avg Response Time

1.389

3.5399999999999996%seconds

Chat Satisfaction

108.62544000000001%

5.889999999999999%thumbs up %

Insight Generate

12,62,000

18.439999999999998%proactive cards

Insight Click Rate

29.2726%

6.969999999999999%action taken

Tax Harvest Opps

₹96,76,40,000

17.96%value found

Smart Sweep Vol

₹2,62,24,800

24.16%auto-invested

GPT-4o API Cost

₹12,511

9.07%USD/month

RAG Cache Hit

73.70784%

7.14%vector latency

Top Emotion

2.6900000000000004%Anxious (34%)

Hallucination Rate

0.066048%

4.38%user reported

Simulator Runs

43,182

34.39%monte carlo

App Store Rating

4.673

0.5600000000000002%avg stars

Net Promoter (NPS)

55.189

0.20999999999999996%score (-100/100)

CSAT Score

105.65472%

4.240000000000001%satisfaction

Open Tickets

421.38

14.09%unresolved

First Reply Time

12.214

8.39%minutes avg

Resolution Time

4.774

0.3200000000000005%hours avg

Ticket Deflection

96.02376000000001%

6.610000000000001%AI automations

Weekly Tickets

1,137

6.46%volume

Escalation Rate

2.45664%

0.09000000000000075%to human

Self-Service Rate

79.45344%

9.240000000000002%FAQ/Docs usage

API Latency (p95)

99.586

8.209999999999999%milliseconds

System Uptime

101.349864%

0.34999999999999987%last 30 days

Error Rate (5xx)

0.036784%

2.02%requests

DB Query Time

13.613

0.8599999999999994%ms avg

WebSockets Live

41,526

10.47%connections

Webhook Success

100.83792%

0.35999999999999976%delivery

Job Queue Depth

17.622

41.129999999999995%BullMQ

CDN Cache Hit

107.03616000000001%

5.460000000000001%static assets

Storage Usage

4.379

0.4699999999999999%Terabytes

Deploy Frequency

3.41

3.2%per day

Failed Logins

139.029

12.37%daily

Suspicious IPs

44.688

14.100000000000001%flagged WAF

Active JWTs

1,26,034

0.77%sessions

Consent Granted

90.1344%

1.9000000000000001%DPDP

Deletion Req.

13.498

0.620000000000001%account purge

PII Exposure

4.79%alerts

Encrypted Fields

97.68%

0.5800000000000001%AES-256

WAF Blocks

4,303.8

24.31%attacks stopped

Admin Audit Log

352.24

10.919999999999998%actions today

SOC 2 Score

101.1972%

0.4500000000000005%Vanta metric

Top Mutual Funds by Users

Fund Name	Category	AUM	Users	1Y Return
Parag Parikh Flexi Cap	Flexi Cap	₹4500.00 Cr	45,200	+28.4%
Quant Small Cap Fund	Small Cap	₹1200.00 Cr	38,100	+42.1%
HDFC Index Nifty 50	Index	₹8500.00 Cr	32,500	+22.5%
ICICI Pru Bluechip	Large Cap	₹6500.00 Cr	28,400	+21.2%

Recent Transactions

Latest transactions across the platform

Zerodha Broking

Rahul K. • Investment

-₹50,000

ML: 99%

Dividend - ITC

Sneha L. • Returns

+₹14,500

ML: 95%

Cred Credit Card

Aman G. • Debt Repayment

-₹1,25,000

ML: 98%

Top Users by Net Worth

Highest net worth users on the platform

Vikram Sanghi

Mumbai • 2m ago

Ultra

₹45.00 Cr

Score: 94/100

Neha Chawla

Delhi • 15m ago

Pro

₹38.00 Cr

Score: 88/100

Amit Desai

Bengaluru • 1h ago

Ultra

₹29.00 Cr

Score: 92/100

Fund Name	Category	AUM	Users	1Y Return
Parag Parikh Flexi Cap	Flexi Cap	₹4500.00 Cr	45,200	+28.4%
Quant Small Cap Fund	Small Cap	₹1200.00 Cr	38,100	+42.1%
HDFC Index Nifty 50	Index	₹8500.00 Cr	32,500	+22.5%
ICICI Pru Bluechip	Large Cap	₹6500.00 Cr	28,400	+21.2%

Fund Name

Command Center

Monthly Rev (MRR)

Total Users

Feature Matrix

Total Platform AUM

Total AI Sessions

App Store Rating

API Latency (p95)

Failed Logins

revenue Trend

User Growth (30D)

Asset Class Distribution

Sector Allocation

AI Chat by Segment

Growth & Acquisition

Total Users

New Users (30D)

Active Users (DAU)

Active Users (WAU)

Active Users (MAU)

DAU/MAU Ratio

Signup Conversion

Onboarding Completion

Drop-off Waterfall

Account Linking

Time to First Value

Activation Rate

Organic vs Paid

Geography Reach

Avg Age

Revenue & Monetization

Monthly Rev (MRR)

Annual Rev (ARR)

Avg Rev Per User

Avg Rev Paying User

Lifetime Value (LTV)

Customer Acq Cost

LTV:CAC Ratio

Paid Plan Dist.

Free to Pro Conv.

Pro to Ultra Conv.

Checkout Conv.

Quick Look Conv.

Net Reten. (NRR)

Logo Churn Rate

Revenue Churn

Expansion MRR

Quick Look Rev

Engagement & Retention

Avg Session Length

Sessions per User

Pages per Session

Active Actions

Bounce Rate

Top Feature

Power User Ratio

D1 Retention

D7 Retention

D30 Retention

D90 Retention

Avg Login Streak

Reactivation Rate

Time B/W Sessions

Push Notification CTR

In-App Message CTR

Push Opt-in Rate

Email Open Rate

Feature Matrix

Weekly Active (WAWI)

Portfolio & Financial

Total Platform AUM

AUM Growth (M/M)

Avg User Net Worth

Avg Health Score

Avg Holdings Count

Equity Allocation

Debt Allocation

Avg XIRR Return

At-Risk Portfolios

Active Fin. Goals